Clients briefs us of what they want and need. Project timelines are being as well.

Research and project investigation, business goals, areas of opp opportunities and improvements, mood boards, visual references.

I present sketches to client. The Client may wish to change elements.

A few concepts of general style, after visual style is confirmed I apply it to the rest of the project.

A few concepts of general style, after visual style is confirmed I apply it to the rest of the project.

That's it! now it's time party and celebrate.